From Static Sanctuary to Digital Champion
How Social Station Reimagined Bareeq’s Website, Empowering Youth in Conflict Zones
Introduction
Building Empathy Through Design
Visual storytelling: Heartfelt testimonials and captivating imagery, translated into multiple languages, bring Bareeq’s mission to life. Users don’t just read about impact; they feel it.
Intuitive interface: Clean lines, user-friendly navigation, and accessibility features eliminate digital barriers, ensuring even those with limited resources can access crucial information.
Connecting Minds Beyond Borders
Online forums and community features: Cultural exchange thrives in virtual spaces, fostering empathy and forging connections across conflict lines. Formerly isolated youth are now part of a global community of support.
Personalized dashboards: Tailored resources, opportunities, and mentorship matches replace one-size-fits-all solutions. Each user’s journey toward success becomes uniquely their own.
Rebranding with the Core Mission in Mind
Strategic redesign: This was more than just rebranding; it’s all about understanding the mission’s importance, we crafted an easy, accessible, visually appealing, and effective representation. As marketers, this is how we played our part in aiding their mission.
Client Feedback
“Bareeq’s digital advocacy has been a game-changer for our mission. The increased visibility and engagement have translated into tangible benefits for the youth we serve.”
Our Process
Development
Visual storytelling: Heartfelt testimonials and captivating imagery, translated into multiple languages, brought Bareeq’s mission to life. Users wouldn’t just read about impact; they’d feel it.
Intuitive interface: Clean lines, user-friendly navigation, and accessibility features eliminated the digital barrier, ensuring even those with limited resources could access crucial resources.
Design
Visual storytelling: Heartfelt testimonials and captivating imagery, translated into multiple languages, brought Bareeq’s mission to life. Users wouldn’t just read about impact; they’d feel it.
Intuitive interface: Clean lines, user-friendly navigation, and accessibility features eliminated the digital barrier, ensuring even those with limited resources could access crucial resources.
Discovery
Online forums and community features: Cultural exchange thrived in virtual spaces, fostering empathy and forging connections across conflict lines. Young people, once isolated, became part of a global community of support.
Personalized dashboards: Tailored resources, opportunities, and mentorship matches replaced one-size-fits-all solutions. Each user’s journey towards success became uniquely their own.
Challenge
Before the digital transformation, Bareeq faced challenges in user engagement on its website. To address this, we reinforced their digital advocacy, conducted a comprehensive analysis, utilizing attention insight studies and heat maps to understand user behavior and preferences.
Old Logo
Old Logo Design:
Lack of Grid and Inconsistent Measurements
Lack of Representation and Meaning
The previous representation lacked depth and significance. This deficiency in meaningful symbolism hindered the communication of the organization’s core mission – the transformative power of education in shaping lives.
Lack of Grid and Inconsistent Measurements
The old logo suffers from a lack of a consistent grid structure. The absence of a grid results in unequal measurements and random angles, which can make the overall design appear disorganized and visually unpleasing. The use of a grid is fundamental in creating a balanced and professional look for a logo.
Lack of Representation and Meaning
Personalized dashboards: Tailored resources, opportunities, and mentorship matches replaced one-size-fits-all solutions. Each user’s journey towards success became uniquely their own.
Confusing Arabic Typography
Inconsistency in Dot Placement
Personalized dashboards: Tailored resources, opportunities, and mentorship matches replaced one-size-fits-all solutions. Each user’s journey towards success became uniquely their own.
Confusing Arabic Typography
The decision to write “BAREEQ” in Arabic vertically was a commendable attempt to incorporate cultural elements, but confusion arose due to the upside-down orientation. Traditional Arabic script is read from right to left, top to bottom, and the adopted orientation deviates from this norm. This potentially led to misunderstandings and made it less accessible to the audience
Inconsistency in Dot Placement
The placement of dots in the logo exhibited inconsistency, contributing to a lack of uniformity in the design. Dots are pivotal elements in Arabic typography, often indicating specific sounds or letters. In the previous design, their erratic placement not only disrupted the visual harmony but also risked conveying unintended meanings. Achieving consistency in dot placement is crucial for ensuring clarity in communication and maintaining a cohesive visual identity.
Client Feedback
“Bareeq’s digital advocacy has been a game-changer for our mission. The increased visibility and engagement have translated into tangible benefits for the youth we serve.”
Lato
Aa
Almaarai
أب
#603F80
(Deep Violet)
#40265B
(Rich Indigo)
#D1B2E0
(Lavender Mist)
#EADFCB
(Pristine Cream)
Vs.
Responsive Redesign
We implemented a responsive design, ensuring that the Bareeq website adapts seamlessly to various screen sizes. The enhanced mobile experience caters to users on smartphones and tablets, optimizing content visibility and navigation.
Optimized Load Times
The old mobile design faced issues related to load times, impacting the overall user experience and potentially deterring users from exploring the site further.
Challenge
Before the digital transformation, Bareeq faced challenges in user engagement on its website. To address this, we conducted a comprehensive analysis, utilizing attention insight studies and heat maps to understand user behavior and preferences.
Responsive Redesign
Users were often not drawn to key sections of the website, resulting in low interaction with crucial content.
Navigation Challenges
The user journey was less intuitive, leading to potential information gaps and drop-offs.
Cold Spots
Certain sections lacked user attention, indicating areas that required optimization.
Vs.
Enhanced User Engagement
Strategically redesigned to captivate users, the new website ensures heightened interaction with key sections, guaranteeing increased engagement with vital content.
Optimized User Journey
With a more intuitive navigation system, the revamped website eliminates potential information gaps and reduces drop-offs, offering users a seamless and efficient journey.
Focused Attention
Identified and addressed, the new website eradicates hot spots by directing user attention to previously overlooked sections, optimizing the overall user experience.
Strategic Planning: A Tailored Approach to Success
The collaboration kicked off by conducting a comprehensive analysis of Bareeq’s organizational goals and challenges. This meticulous examination laid the groundwork for a bespoke digital strategy intricately aligned with Bareeq’s overarching mission. The strategic planning phase set the stage for targeted and impactful digital interventions, ensuring each initiative was purposeful and directed toward amplifying Bareeq’s impact.
SEO Optimization: Driving Organic Growth
Recognizing the critical role of search engine visibility, we implemented a robust SEO optimization plan for Bareeq’s website. This initiative aimed to enhance the organization’s online presence, resulting in improved visibility and a notable surge in organic traffic. The successful execution of SEO optimization played a pivotal role in achieving a substantial increase in Bareeq’s website traffic, further amplifying the reach of its mission and programs.
Rebranding for Impact
Understanding the power of visual communication, we embarked on a meticulous rebranding journey. The goal was not just to refresh their appearance but to imbue their brand with a renewed sense of purpose and resonance. By crafting a visually compelling narrative that harmonized with their mission, we aimed to create a brand identity that would stand as a beacon, attracting support and fostering a deeper connection with their audience.
The collaboration between Bareeq and Social Station exemplifies the power of partnerships in driving social impact. SocialStation’s digital expertise has been instrumental in achieving key milestones, turning Bareeq’s digital transformation into a success story.
digital@socialstation.ae
+971 4 228-3338
+971 58 576 2425
+971 58 576 2425
Dubai Investment Park (DIP-1), Industry Ring St.,
Central Plaza, Zone 1, Office No. 320, Dubai – UAE
Designed & Developed by Social Station
Designed & Developed by Social Station