A Fragrant Odyssey: Elevating the Emirates Perfumes & Oud Exhibition Experience
From Brand Crafting to Digital Triumphs, Unveiling the Essence of Arabian Fragrances
Client
Emirates Perfumes & Oud Exhibition
Role
Strategy
Branding
Concept
Art Direction
SM Creatives
Deliverables
Brand Identity
Social Media
Ads
Date
April 2023
Introduction
Emirates Perfumes & Oud Exhibition, organized by Expo Centre Sharjah, stands as a testament to the exquisite world of Arabic perfumery. This annual event is a celebration of fragrances, showcasing the rich traditions and authentic Emirati heritage associated with perfumes and oud.
Social Station's Role
Social Station played a pivotal role in the inception of the inaugural Emirates Perfumes and Oud Exhibition. From collaborative brainstorming sessions to overseeing marketing promotions, our involvement ensured a strong foundation for the event. We meticulously crafted a distinctive and solid branding strategy from the outset, ensuring a lasting impression. Our team designed visually appealing social media creatives that resonated with the target audience, seamlessly blending luxury with cultural heritage. Additionally, we maximized the exhibition’s visibility through impactful OOH advertising and strategic paid ads.
Social Station played a pivotal role in the inception of the inaugural Emirates Perfumes and Oud Exhibition. From collaborative brainstorming sessions to overseeing marketing promotions, our involvement ensured a strong foundation for the event. We meticulously crafted a distinctive and solid branding strategy from the outset, ensuring a lasting impression. Our team designed visually appealing social media creatives that resonated with the target audience, seamlessly blending luxury with cultural heritage. Additionally, we maximized the exhibition’s visibility through impactful OOH advertising and strategic paid ads.
Key Areas of Social Station's Involvement
Our team proudly played a pivotal role in the inaugural Emirates Perfumes and Oud Exhibition. From pre-production assistance to overseeing comprehensive marketing initiatives, we were with them every step of the way. The event’s conception was both a challenge and an exhilarating journey, and we’re thrilled that the launch was a resounding success
Branding
We embarked on a brand journey, uncovering inspirations to birth a vibrant logo that echoes creativity and distinctiveness. Meticulously chosen colors authentically resonate with their values, harmonizing with color psychology. Aligned visions led to crafting clear, unified, and robust brand guidelines, the secret sauce behind their powerhouse brand.
Digital Marketing
Leveraging Google Search Ads (PPC) and META Ads, our team strategically targeted the ideal audience, driving event registrations. Engaging iPhone competition creatives generated significant buzz around the show, maximizing campaign reach.
Social Media Marketing
Taking charge of captivating visuals and creative copy, we curated posts that exude luxury while honoring Arabian perfumes traditions. This fostered captivating interest and connection with their target audience.
MultiMedia Production for Digital
Beyond digital, our grand entrance into Outdoor Advertising (OOH) featured eye-catching billboards lighting up the UAE’s busiest roads. This ensured the event was seen by all, making a lasting impact on attendees.
Client Feedback
“We extend our heartfelt gratitude to Social Station for being a crucial part of this historic journey. The Emirates Perfumes & Oud Exhibition not only met but exceeded our expectations, thanks to the invaluable contributions of the entire Social Station team.”
Brand Crafting
In the pursuit of creating a brand that resonates with the essence of Arabian fragrances, our journey began with the discovery of inspirations deeply rooted in Emirati heritage. Collaborative workshops turned these inspirations into the vibrant elements that form the heart of the Emirates Perfumes & Oud Exhibition brand.
Logo Design
From the initial sketch to the final iteration, our logo design process was a meticulous journey of translating the brand’s essence into a visual identity. Throughout this journey, we actively collaborated with our clients, incorporating their feedback and vision to ensure alignment and a shared representation of the show on the same page.
Logo Misuse
Our brand guidelines meticulously outline the correct usage of the logo to uphold consistency and brand identity. Deviating from these guidelines can lead to confusion and compromise the strength of the exhibition’s brand. Adhering to these guidelines is crucial for maintaining a unified and impactful brand representation.
Graphic Element
We take immense pride in our brand identity, featuring a distinctive graphic element derived from our logo. This intricate pattern serves as a complementary visual component across our logos and other branding materials, introducing depth and dimension to our visual language.
Typeface
We understand the influential role of typography in crafting a robust and cohesive brand identity. That’s why we have thoughtfully chosen two primary typefaces—one for English (both print and web) and another for Arabic (both print and web). This commitment ensures the enduring consistency and identity of our exhibition’s brand.
Philosopher
Aa
Primary English (Print and Web font)
Noto Kufi Arabic
أب
Primary Arabic (Print and Web font)
Brand Colours
Our selection of brand colors is a thoughtful representation of various facets of our identity. The primary color, a luscious shade of purple, symbolizes the exhibition’s elegance and sophistication. The warm cream secondary color embodies purity and freshness. The deep regal purple exudes luxury and represents high-end materials, while the rich green signifies Western fragrances. Finally, the earthy brown encapsulates the essence of Oud, a fundamental ingredient in Middle Eastern perfumery.
#603F80
(Deep Violet)
#623025
(Deep Violet)
#590A2F
(Deep Violet)
#2D1E53
(Rich Indigo)
#049892
(Lavender Mist)
#FAE8C0
(Pristine Cream)
Social Media Marketing
The agency took charge of designing captivating visuals and crafting creative copy for social media content. Each piece was meticulously curated to exude luxury while honoring the essence and tradition of Arabian perfumes, fostering a captivating interest and connection with the audience.
Digital Marketing
Social Station developed and executed a strategic digital marketing campaign, leveraging Google Search Ads (PPC) and META Ads. The goal was to extend the campaign’s reach, strategically targeting the ideal audience to drive event registrations.
Media Production for Digital
Going beyond digital promotions, Social Station made a grand entrance into Outdoor Advertising (OOH). Eye-catching billboard designs lit up the busiest roads across the UAE, ensuring the event was seen by all.
Results & Impact
The cohesive efforts of Social Station, combined with Expo Centre Sharjah’s vision, resulted in a highly successful inaugural Emirates Perfumes & Oud Exhibition. From heightened brand visibility to increased registrations and buzz, the event became a must-attend for fragrance enthusiasts, standing as a testament to the power of strategic marketing and branding.
The collaboration between Expo Centre Sharjah and Social Station showcased the potential of merging tradition with modern marketing strategies, creating a scented sensation that left a lasting impact on attendees and the fragrance industry as a whole.
Brand Visibility Soars
Digital Marketing Made Simple
Engaging Social Media Presence
Outdoor Advertising Dominance
Client Feedback
“We extend our heartfelt gratitude to Social Station for being a crucial part of this historic journey. The Emirates Perfumes & Oud Exhibition not only met but exceeded our expectations, thanks to the invaluable contributions of the entire Social Station team.”
digital@socialstation.ae
+971 4 228-3338
+971 58 576 2425
+971 58 576 2425
Dubai Investment Park (DIP-1), Industry Ring St.,
Central Plaza, Zone 1, Office No. 320, Dubai – UAE
Designed & Developed by Social Station
Designed & Developed by Social Station