Social Station

A Fragrant Odyssey: Elevating the Emirates Perfumes & Oud Exhibition Experience

From Brand Crafting to Digital Triumphs, Unveiling the Essence of Arabian Fragrances

Client

Emirates Perfumes & Oud Exhibition

Role

Strategy
Branding
Concept
Art Direction
SM Creatives

Deliverables

Brand Identity
Social Media
Ads

Date

April 2023

Introduction

Emirates Perfumes & Oud Exhibition, organized by Expo Centre Sharjah, stands as a testament to the exquisite world of Arabic perfumery. This annual event is a celebration of fragrances, showcasing the rich traditions and authentic Emirati heritage associated with perfumes and oud.

Social Station's Role

Social Station played a pivotal role in the inception of the inaugural Emirates Perfumes and Oud Exhibition. From collaborative brainstorming sessions to overseeing marketing promotions, our involvement ensured a strong foundation for the event. We meticulously crafted a distinctive and solid branding strategy from the outset, ensuring a lasting impression. Our team designed visually appealing social media creatives that resonated with the target audience, seamlessly blending luxury with cultural heritage. Additionally, we maximized the exhibition’s visibility through impactful OOH advertising and strategic paid ads.

Social Station played a pivotal role in the inception of the inaugural Emirates Perfumes and Oud Exhibition. From collaborative brainstorming sessions to overseeing marketing promotions, our involvement ensured a strong foundation for the event. We meticulously crafted a distinctive and solid branding strategy from the outset, ensuring a lasting impression. Our team designed visually appealing social media creatives that resonated with the target audience, seamlessly blending luxury with cultural heritage. Additionally, we maximized the exhibition’s visibility through impactful OOH advertising and strategic paid ads.

Key Areas of Social Station's Involvement

Our team proudly played a pivotal role in the inaugural Emirates Perfumes and Oud Exhibition. From pre-production assistance to overseeing comprehensive marketing initiatives, we were with them every step of the way. The event’s conception was both a challenge and an exhilarating journey, and we’re thrilled that the launch was a resounding success

Branding

We embarked on a brand journey, uncovering inspirations to birth a vibrant logo that echoes creativity and distinctiveness. Meticulously chosen colors authentically resonate with their values, harmonizing with color psychology. Aligned visions led to crafting clear, unified, and robust brand guidelines, the secret sauce behind their powerhouse brand.

Digital Marketing

Leveraging Google Search Ads (PPC) and META Ads, our team strategically targeted the ideal audience, driving event registrations. Engaging iPhone competition creatives generated significant buzz around the show, maximizing campaign reach.

Social Media Marketing

Taking charge of captivating visuals and creative copy, we curated posts that exude luxury while honoring Arabian perfumes traditions. This fostered captivating interest and connection with their target audience.

MultiMedia Production for Digital

Beyond digital, our grand entrance into Outdoor Advertising (OOH) featured eye-catching billboards lighting up the UAE’s busiest roads. This ensured the event was seen by all, making a lasting impact on attendees.

Client Feedback

“We extend our heartfelt gratitude to Social Station for being a crucial part of this historic journey. The Emirates Perfumes & Oud Exhibition not only met but exceeded our expectations, thanks to the invaluable contributions of the entire Social Station team.”

Client Representative

Brand Crafting

In the pursuit of creating a brand that resonates with the essence of Arabian fragrances, our journey began with the discovery of inspirations deeply rooted in Emirati heritage. Collaborative workshops turned these inspirations into the vibrant elements that form the heart of the Emirates Perfumes & Oud Exhibition brand.

In the pursuit of creating a brand that resonates with the essence of Arabian fragrances, our journey began with the discovery of inspirations deeply rooted in Emirati heritage. Collaborative workshops turned these inspirations into the vibrant elements that form the heart of the Emirates Perfumes & Oud Exhibition brand.

Logo Design

From the initial sketch to the final iteration, our logo design process was a meticulous journey of translating the brand’s essence into a visual identity. Throughout this journey, we actively collaborated with our clients, incorporating their feedback and vision to ensure alignment and a shared representation of the show on the same page.

Primary Logo
Secondary Logo

Logo Misuse

Our brand guidelines meticulously outline the correct usage of the logo to uphold consistency and brand identity. Deviating from these guidelines can lead to confusion and compromise the strength of the exhibition’s brand. Adhering to these guidelines is crucial for maintaining a unified and impactful brand representation.

Graphic Element

We take immense pride in our brand identity, featuring a distinctive graphic element derived from our logo. This intricate pattern serves as a complementary visual component across our logos and other branding materials, introducing depth and dimension to our visual language.

Typeface

We understand the influential role of typography in crafting a robust and cohesive brand identity. That’s why we have thoughtfully chosen two primary typefaces—one for English (both print and web) and another for Arabic (both print and web). This commitment ensures the enduring consistency and identity of our exhibition’s brand.

Philosopher

Aa

Primary English (Print and Web font)

Noto Kufi Arabic

أب

Primary Arabic (Print and Web font)

Brand Colours

Our selection of brand colors is a thoughtful representation of various facets of our identity. The primary color, a luscious shade of purple, symbolizes the exhibition’s elegance and sophistication. The warm cream secondary color embodies purity and freshness. The deep regal purple exudes luxury and represents high-end materials, while the rich green signifies Western fragrances. Finally, the earthy brown encapsulates the essence of Oud, a fundamental ingredient in Middle Eastern perfumery.

#603F80
(Deep Violet)

#623025
(Deep Violet)

#590A2F
(Deep Violet)

#2D1E53
(Rich Indigo)

#049892
(Lavender Mist)

#FAE8C0
(Pristine Cream)

Social Media Marketing

The agency took charge of designing captivating visuals and crafting creative copy for social media content. Each piece was meticulously curated to exude luxury while honoring the essence and tradition of Arabian perfumes, fostering a captivating interest and connection with the audience.

The agency took charge of designing captivating visuals and crafting creative copy for social media content. Each piece was meticulously curated to exude luxury while honoring the essence and tradition of Arabian perfumes, fostering a captivating interest and connection with the audience.

Digital Marketing

Social Station developed and executed a strategic digital marketing campaign, leveraging Google Search Ads (PPC) and META Ads. The goal was to extend the campaign’s reach, strategically targeting the ideal audience to drive event registrations.

Social Station developed and executed a strategic digital marketing campaign, leveraging Google Search Ads (PPC) and META Ads. The goal was to extend the campaign’s reach, strategically targeting the ideal audience to drive event registrations.

Media Production for Digital

Going beyond digital promotions, Social Station made a grand entrance into Outdoor Advertising (OOH). Eye-catching billboard designs lit up the busiest roads across the UAE, ensuring the event was seen by all.

Going beyond digital promotions, Social Station made a grand entrance into Outdoor Advertising (OOH). Eye-catching billboard designs lit up the busiest roads across the UAE, ensuring the event was seen by all.

Results & Impact

The cohesive efforts of Social Station, combined with Expo Centre Sharjah’s vision, resulted in a highly successful inaugural Emirates Perfumes & Oud Exhibition. From heightened brand visibility to increased registrations and buzz, the event became a must-attend for fragrance enthusiasts, standing as a testament to the power of strategic marketing and branding.

 

The collaboration between Expo Centre Sharjah and Social Station showcased the potential of merging tradition with modern marketing strategies, creating a scented sensation that left a lasting impact on attendees and the fragrance industry as a whole.

Brand Visibility Soars
We started their brand journey by exploring their inspirations. This key step led to the creation of a vibrant logo, a symbol echoing creativity and distinctiveness. Colors were carefully chosen to resonate with their values. After aligning visions, we crafted clear and robust brand guidelines, the secret behind their powerful brand.
Digital Marketing Made Simple
Our team used Google Search Ads (PPC) and META Ads to expand the campaign’s reach, targeting the ideal audience for event registrations. We also crafted engaging iPhone competition creatives to generate buzz around the show.
Engaging Social Media Presence
We took the lead in designing captivating visuals and creative copy for content posts. Each piece was curated to exude luxury while honoring the essence and tradition of Arabian perfumes, fostering interest and connection with the audience.
Outdoor Advertising Dominance
Going beyond digital, we made a splash in Outdoor Advertising (OOH). Imagine our eye-catching billboards lighting up the busiest roads in the UAE, ensuring the event was seen by everyone.

Client Feedback

“We extend our heartfelt gratitude to Social Station for being a crucial part of this historic journey. The Emirates Perfumes & Oud Exhibition not only met but exceeded our expectations, thanks to the invaluable contributions of the entire Social Station team.”

Client Representative

digital@socialstation.ae

+971 4 228-3338

+971 58 576 2425

+971 58 576 2425

In5 Media Building, Dubai Production City, Dubai - UAE

Designed & Developed by Social Station

Designed & Developed by Social Station