Who is FitSpace?
FitSpace is a fitness and wellness company in Dubai whose vision was to bring a gym to everyone’s home, corporate, or organisation. It included a sophisticated process with 3D visualisation, personalized fitness consultancy for everyone, followed by the process of picking out the best machines, space, and training practices.
How did Social Station help?
FitSpace reached out for a cohesive and effective all-rounded strategy that would place them in front of their targeted audience. The challenge we faced was to take the business from the idea phase and into the real business world.
The challenge was to create a visual identity that goes beyond a symbol. An identity that screams motivation through its colours and shapes. We started our process by understanding what FitSpace is, who they are, what do they stand for, and for whom do they stand. By combining these elements, we’ve managed to come up with the first part of our strategy: a comprehensive brand that adheres to FitSpace’s requirements.
Website & Ecommerce
The final step to our strategy was to create a website that built upon the visual identity and expanded upon it. The modern look complemented the brand and added a powerful first impression for potential customers.
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