Brand Guidelines
01 About
Empowering your Digital Growth with
Ai-powered Solutions
At Social Station, we believe that a strong brand is essential to building and maintaining a successful business.
To ensure consistency across all platforms, we have developed these brand guidelines to help everyone who works with our brand to use it effectively.
Our Brand Platform
Our Story
Social Station was founded to be your trusted partner in digital growth, offering a suite of services that cater to your branding, web development, social media marketing, and digital marketing needs.
Our team is dedicated to helping you achieve your business objectives by enabling you to connect with your target audience, expand your online presence, and tell your unique story effectively.
We understand the power of social media and other digital platforms, and our mission is to help you leverage these channels to enhance your brand’s visibility and engagement.
Vision
Mission
Brand Positioning
That’s why we position ourselves as an AI-powered digital growth partner that offers bespoke services to businesses in the UAE and beyond.
We understand that the digital landscape is constantly evolving, and our goal is to help businesses stay ahead of the curve and connect with the world in meaningful ways.
Let us be your trusted partner in digital growth, and together, we can build a brighter future for your business.
Brand Purpose
At our core, Social Station is driven by a powerful brand purpose – to empower businesses and organisations with the digital tools and strategies needed to succeed in the online world.
Brand Promise
Our brand promise is rooted in our unwavering commitment to helping businesses in the UAE and beyond achieve their full growth potential.
When you partner with us, you can trust that you’re working with a team of dedicated experts who have the knowledge and skills needed to help your business thrive.
We’re passionate about what we do, and we bring that passion to every project we undertake.
02 Personality
We’re Digital. We’re Social. We’re Transparent.
As a team, we are fueled by our passion for all things digital. We take pride in utilising the latest technology and tools to deliver exceptional results for our clients.
Our mission is to make a meaningful impact for our clients by harnessing the power of digital marketing.
Social.
At Social Station, we pride ourselves on being a social-savvy agency that is always connected and up-to-date with the latest digital marketing trends.
We understand the importance of social media in today’s business landscape, and we use our expertise to help our clients connect with their audiences in a meaningful way.
We believe that being social means being approachable, friendly, and engaging, and we strive to embody these qualities in everything we do.
Transparent.
At Social Station, we believe in building strong, trusting relationships with our clients, and transparency is at the heart of this philosophy.
Our team is always honest and open in our communication, providing our clients with clear and concise information about our strategies, processes, and results.
We believe that transparency builds trust, and we work hard to earn our clients’ trust by providing them with the information they need to make informed decisions.
Brand Voice & Tone
Our communication style is articulate, concise and clear, making it easy for our audience to understand the message.
We prioritise clarity and consistency, while still maintaining a warm and approachable tone.
Whether it’s interacting with our clients, partners, or colleagues, Social Station always comes across as friendly and welcoming.
03 Logo
Our Mark, Our Identity
Horizontal
Wordmark
04 Colours
Painting our Narrative with Colours
05 Typography
English Typeface
For our English language communications, we use the Open Sans typeface. Open Sans is a modern and versatile typeface that is easy to read and works well in both digital and print applications.
It represents Social Station’s brand, which is modern and dynamic, and reflects our commitment to clear communication and user experience.
Open Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+
Aa
Arabic Typeface
For our Arabic language communications, we use the DIN Next LT W23 typeface. DIN Next LT W23 is a modern and clean typeface that is easy to read and works well in both digital and print applications.
It complements our English typeface and represents our brand’s commitment to being inclusive and reaching a diverse audience.
DIN Next LT
أ ، ب ، ت ، ث ، ج ، ح ، خ ، د ، ذ ، ر ، ز ، س ، ش ، ص ، ض ،ط ، ظ ، ع ، غ ، ف ، ق ، ك ، ل ، م ، ن ، ه ، و ، ي . ١٢٣٤٥٦٧٨٩ /*-.
أ،ب
06 Visuals
Icons Usage
Icons are an essential part of modern communication, and we encourage the use of these elements in our brand communications. We have created a set of branded icons and emojis that can be used to represent our brand and its services. These icons and emojis are designed to be modern, fun, and easily recognisable.
Opacity Usage
We understand that our brand colours may not always work well on all backgrounds. To ensure that our branding is consistent across all platforms, we have provided guidelines for opacity usage. We recommend using white colour with 5% opacity on dark backgrounds, white colour with 5% opacity on gradient backgrounds, and iron black colour with 5% opacity on bright backgrounds.
Iron Black Colour with 5% Opacity on bright backgrounds
White Colour with 5% Opacity on gradient backgrounds
Make your Brand
By following these brand guidelines, we can ensure that our brand is consistently represented in all communications. We believe that a strong and consistent brand is essential to building trust and loyalty with our customers, and we are committed to upholding these standards in all of our brand communications.
Now that you’ve seen an example of a brand guideline, it’s time to create your own for your company’s brand!
Here’s our guide to ensure brand consistency across all platforms.
Brand Guidelines: An Essential Tool for Consistent Brand Identity
A brand guideline is a document that outlines a set of guidelines for creating and maintaining a consistent brand identity. It’s a critical component of any organisation’s brand strategy as it helps ensure that all internal and external communications align with the brand’s voice, tone, and visual identity. We will explore the importance of brand guidelines, what they should include, and some great examples to inspire you to create your own.
What are Brand Guidelines?
Brand guidelines, also known as brand style guides or brand books, are a set of rules and recommendations for how a brand should be presented in all forms of communication.
The guidelines cover everything from typography, colour palette, imagery, and tone of voice to the brand’s overall message, values, and mission.
Creating brand guidelines is essential for businesses of all sizes and industries, as it helps to build brand recognition and trust among consumers.
It ensures that all internal and external communications are consistent, which strengthens the brand’s identity and makes it easier to recognise across all touchpoints.
A consistent brand identity helps build trust with customers and creates a lasting impression, making it more likely they will remain loyal to the brand over time.
What is the Purpose of Brand Guidelines?
Brand guidelines are an essential part of any brand’s marketing strategy, as they provide a clear roadmap for how the brand should be represented in all forms of communication.
The guidelines help ensure that all employees and stakeholders are on the same page regarding the brand’s voice, message, and visual identity.
Consistency is key when it comes to building a brand, and brand guidelines are a critical tool for achieving that consistency.
By creating a set of rules and recommendations, brands can ensure that their message and image are presented consistently across all channels, including social media, websites, print ads, and other marketing materials.
When a brand’s messaging is consistent, it builds trust with consumers, who know what to expect when they interact with the brand.
A consistent message and image help make a brand memorable and more recognizable, which can lead to increased brand loyalty and more revenue.
What Should be Included in Brand Guidelines?
Brand guidelines can take many forms, depending on the brand’s needs and the industry it operates in. However, there are some essential elements that every brand guideline should include:
1. Purpose and Mission
The purpose and mission of the brand should be clearly defined, outlining the reason the brand exists and what it aims to achieve.
2. Brand Voice and Tone
A brand’s voice and tone help create a consistent and recognisable message. The guidelines should define the brand’s voice, tone, and style of communication.
3. Logo Usage
The logo is a crucial component of a brand’s visual identity. The guidelines should outline the different versions of the logo and how it should be used across various touchpoints.
4. Colour Palette
The colour palette is another critical element of a brand’s visual identity. The guidelines should outline the primary and secondary colour palettes, along with any restrictions on colour usage.
5. Typography
The typography used in branding is essential to creating a consistent message. The guidelines should outline the font and typeface to be used in various contexts.
6. Imagery
The guidelines should specify the types of imagery that are acceptable for use in branding, along with guidelines for using photos, illustrations, and other visual assets.
7. Brand Elements
The guidelines should outline other key elements of the brand, such as icons, patterns, and other design elements that contribute to the overall visual identity.
8. Examples
Finally, the brand guidelines should include examples to inspire and guide the team in creating consistent messaging and visuals. Examples can be drawn from within the brand or from other brands in the industry.
Summary
Creating a comprehensive brand guideline is essential for inspiring and ensuring consistency in your brand. Consistent and clear brand guidelines build trust with customers and differentiate your business from competitors.
As you create your brand guide, make sure to include important elements such as your brand story, visual identity, and guidelines for creating new materials.
With clear and accessible brand guidelines, you can ensure that all of your team members are on the same page when it comes to representing your brand.
Now it’s time to take action and create your own brand guideline!
Start by considering your brand’s mission and values, and use them to guide your visual branding decisions. With a little effort, you can create a powerful brand image that resonates with your target audience.
Our Branding Service
Our brand guidelines template includes everything from brand identity to voice and style that are unique to your brand and to your overall branding strategy.
With effective brand guidelines, we ensure your brand is replicated and promoted across all marketing efforts, including digital channels.
Let us help your brand stand out and make a lasting impression on your target audience.
Start building a strong brand guideline today with Social Station!
Download Social Station’s
Brand Guidelines
