The Middle East Watch and Jewellery Show is a bi-annual exhibition that displays the latest designs of valuable watches, precious jewellery, gold, diamonds and precious stones in the world, organized in partnership with the Sharjah Chamber of Commerce and Industry.
The Middle East Watch and Jewellery Show approached us with a request to create their 50th campaign, digital campaign, billboards in Dubai & Sharjah and across all screens in Dubai Mall, the biggest and busiest mall in the world. using a modern approach while still maintaining the traditional touch of the orient in order to match their vision of authenticity and modernity that is reflected in their work.
Social Station took this challenge and brought an elevation to the campaign
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