Projects

Emirates Perfumes & Oud Exhibition showcases a diverse collection of Arabic perfumes. Organised by Expo Centre Sharjah, this event serves as the region’s premier gathering, uniting major manufacturers, traders, and enthusiasts from the perfume industry under one roof. It features a splendid display of exquisite oriental Arabian perfumes and the finest varieties of oud, encapsulating the rich and authentic traditional Emirati heritage.

How did Social Station help?

They held its inaugural event last October 2023, marking a historic celebration of oriental Arabian fragrances. Our team was proud to play a pivotal role in this significant milestone. We partnered with them from the initial stages, assisting in pre-production and overseeing the comprehensive marketing initiatives. Being part of the event’s conception was both a challenge and an exhilarating journey, and we’re delighted that the launch was a resounding success.

Branding

We kicked off their brand journey by diving deep to uncover their brand inspirations. This pivotal phase set the stage for the birth of their logo. Our aim? Not just any logo, but a vibrant symbol that echoed creativity and distinctiveness while speaking volumes about who they are. Then came the colours – meticulously chosen to authentically resonate with their values and harmonise with the colour psychology. After aligning our visions, we delved into crafting clear, unified, and robust brand guidelines. These guidelines became the secret sauce behind their powerhouse brand.

Social Media Marketing

We took charge of designing captivating visuals and crafting creative copy for the content posts. Each piece was meticulously curated to exude luxury while honouring the essence and tradition of Arabian perfumes, fostering a captivating interest and connection with their audience.

Digital Marketing

Our team has leveraged the potential of Google Search Ads (PPC) and META Ads to extend the campaign’s reach, strategically targeting the ideal audience to drive event registrations. We’ve utilised the event’s prizes, crafting engaging iPhone competition creatives that generated significant buzz around the show.

Media Production for Digital

We didn’t just stop at digital promotions; we made a grand entrance into Outdoor Advertising (OOH). Picture this: our eye-catching billboard designs lighting up the busiest roads across the UAE, ensuring the event was seen by all.