The Jewels of Emirates Show (JoE), organised by Expo Centre Sharjah, is a jewellery exhibition. Since its launch in 2020, JoE has seen significant growth in the number of exhibitors and visitors, as well as an increase in the variety of displays and added features. The event highlights gold and diamond collections, offers attractive prizes that draw both locals and tourists, and includes exciting mega prize opportunities and social media contests.
We have revolutionised JoE’s marketing strategy with the launch of its first-ever CGI promo video, promoted across their website and social media platforms. This eye-catching content has captured attention and ignited interest. By utilising Google Search Ads (PPC), META Ads, and Outdoor Advertising (OOH), we significantly broadened the campaign’s reach. This strategic approach effectively resonated with the target audience, boosting awareness, and driving potential attendees to the event. Remarkably, our advertisements have achieved record-breaking engagement. Our efforts have successfully generated excitement around JoE 2024, solidifying it as the must-attend jewellery event of the year.
Our strategy for JoE’s 2024 campaign was transformative. By producing a visually attractive CGI promo video and designing the prizes creatives such as an elegant pearl diamond set, we immediately captured the attention of potential attendees. Highlighting the allure of exquisite jewellery shopping, our approach significantly boosted awareness. Our master artwork and CGI video are interconnected, utilising the same brand elements to ensure consistency throughout the campaign. Our ad creatives on Google Search (PPC) and META platforms (Facebook and Instagram) adhered to the brand’s elegant and luxurious guidelines, generating widespread interest in the event.
Our team has pushed creative boundaries with the production of a CGI promo video, the first-ever for the JoE show. This video, published across web and social media platforms grabbed attention and ignited excitement for the event. We have also crafted a master artwork that became the cornerstone of the campaign’s visual identity. Additionally, we leveraged Outdoor Advertising (OOH), with our billboards across Sharjah extending the campaign’s reach beyond the digital sphere. Our billboards effectively captured the essence of JOE with their exquisite jewellery displays, not only increasing attendance but also demonstrating the power of outdoor advertising (OOH) in the UAE market.
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